Audience Intelligence
Game Scratch Audience Intelligence
This measures what GSI users do — views, watchlist adds, shares, search activity. It's a different thing from GSI Intelligence, which ranks games by their real $1M+ prize odds. A popular game isn't necessarily a better opportunity.
200+
Games tracked nationally
45+
States with live data
Daily
Prize pools monitored
7am ET
Value Index updates
Proprietary audience metrics
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Popularity Score
Composite score: views (40%) + watchlist adds (30%) + shares (20%) + search impressions (10%). Measures attention, not prize odds — see GSI Intelligence for that.
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Community Excitement Index
Measures discussion and save activity relative to total views. High excitement = games people talk about, not just look at.
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Scratch Velocity
How quickly a game's prize pool is depleting right now vs. its 30-day average pace. "Heating up" means buy-now urgency is real.
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Prize Hunter Index
Which games attract the most users specifically seeking top prizes. High PHI = jackpot-focused audience.
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Trend Momentum
Rate of acceleration in game popularity. Distinguishes games that are newly hot from games that have been popular for weeks.
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Viral Score
Measures shares, referral clicks, and social mentions generated per game page. High Viral Score = strong word-of-mouth signal.
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Replay Interest Score
How often users return to the same game page across sessions. High replay = decision-making, not just discovery.
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Discovery Score
How often users find games through recommendations or search vs. direct navigation. Measures serendipitous discovery.
Engagement benchmarks vs industry